Hubungan Internal Link Building, Untuk Membangun Internal Link

Seo Offpage



Internal Link

Sebelum kita turun ke strategi menghubungkan internal untuk membantu Anda meningkatkan peringkat, mari pastikan Anda memiliki dasar-dasar yang benar. Berikut adalah 8 hal yang harus ada dalam struktur penautan internal situs Anda.



1. Simpan struktur situs web yang dangkal.

Ini dianggap praktik yang baik ketika setiap halaman dapat dicapai dalam 2-3 klik dari beranda. Saat ini, pengguna sangat menuntut ketika datang ke kecepatan situs web, termasuk waktu buka halaman dan waktu yang dibutuhkan untuk menyelesaikan tindakan tertentu. Mereka berharap untuk menyelesaikan tujuan mereka dengan cepat. Mengapa orang harus repot-repot melewati puluhan tautan yang tidak perlu jika ada banyak situs web serupa di luar sana yang memungkinkan mereka menyelesaikan tujuan yang sama lebih cepat? Ini membosankan dan membuat frustrasi untuk melakukan tindakan yang berlebihan. Dengan demikian, sangat penting untuk mengurangi jumlah klik yang diperlukan untuk sampai ke halaman arahan penting.
Di situs web yang rumit tujuan ini dapat dicapai dengan menggunakan breadcrumbs, tag cloud, dan pencarian internal.
Untuk memeriksa kedalaman klik halaman Anda, jalankan Auditor WebSite . Alat ini akan menunjukkan kepada Anda berapa banyak klik tautan yang diperlukan untuk menjangkau URL apa pun yang diberikan. Yang perlu Anda lakukan adalah membuat proyek untuk situs Anda (atau membuka yang sudah ada) dan melompat ke struktur Situs> Halaman . Lalu urutkan URL berdasarkan kedalaman Klik dengan mengklik tajuk kolom.

2. Pastikan semua halaman yang penting terhubung.

Hari-hari ini, mesin pencari bergantung pada sitemap dan tautan untuk menemukan halaman web. Ini berarti bahwa bahkan tautan yang tidak terhubung - atau yang disebut 'orphan' - halaman dapat ditemukan oleh mesin pencari karena halaman-halaman ini tercantum dalam sitemap. Tetapi tidak mungkin menemukan halaman 'yatim' melalui navigasi situs web. Halaman seperti itu sebenarnya tidak ada untuk pengguna. Merupakan ide yang bagus untuk menyingkirkan halaman anak yatim; Anda dapat menghapusnya (jika tidak berguna) atau menautkannya dari halaman lain situs web.
Halaman arahan yang dibuat untuk kampanye bayar per klik adalah pengecualian. Mereka sering bertindak sebagai situs web independen yang tidak terhubung dari konten situs web utama dan biasanya diblokir dari indeksasi.
Anda dapat menggunakan Audite WebSite untuk menemukan halaman yatim di situs web Anda. Anda harus membangun kembali proyek Auditor WebSite Anda. Untuk melakukan ini, pergi ke halaman dashboard dan klik Rebuild Project .
Pada Langkah 1 membangun kembali, centang kotak Tampilkan pakar opsi . Pada Langkah 2, pilih Cari halaman anak yatim , dan lanjutkan dengan langkah berikutnya seperti biasa.
Setelah perayapan selesai, Anda akan dapat menemukan halaman yatim piatu di dasbor Halaman , ditandai dengan tag halaman Orphan .
Struktur situs web yang baik biasanya berarti bahwa semua laman penting situs tersebut ditautkan, dan memerlukan hingga 3 klik untuk mencapai tingkat situs web terdalam.
Contoh struktur penghubung internal yang buruk adalah di mana ada laman orphan dan tidak ada pola penautan yang konsisten.
Pro Tip: Anda dapat melihat struktur situs Anda secara keseluruhan dengan satu klik dengan alat Visualisasi di WebSite Auditor. Dalam proyek Anda, buka Struktur Situs> Visualisasi dan segera lihat apakah Anda memiliki halaman yatim, rantai panjang halaman, atau titik lunak lainnya dalam struktur Anda:

3. Pertahankan jumlah tautan per halaman yang masuk akal.

Semakin banyak tautan, internal atau eksternal, yang ditemukan pada suatu halaman, semakin sedikit tautan jus yang dikirimkan setiap tautan ke halaman yang ditunjuknya. Selain itu, kecuali konten terstruktur dengan baik, mungkin membosankan bagi pengunjung Anda untuk menggulir daftar sumber daya tanpa henti. Untuk menambahnya, jumlah tautan yang berlebihan dapat mengirim sinyal spam untuk mesin telusur.
Jadi, jika Anda ingin mengirim lebih banyak 'kekuatan peringkat' ke halaman yang Anda tautkan, kurangi jumlah tautan keluar. WebSite Auditor akan membantu Anda mendeteksi semua halaman di situs web Anda yang memiliki lebih dari 100 tautan, baik internal maupun eksternal. Untuk mendapatkan daftar laman dengan terlalu banyak tautan, buka dasborAudit Situs di proyek Auditor WebSite Anda dan klik Laman dengan jumlah tautan yang berlebihan .

4. Gunakan kata kunci dalam jangkar teks.

Menggunakan kata kunci dalam anchor text tautan adalah ukuran lain yang dapat Anda terapkan untuk meningkatkan peringkat kata kunci. Dalam arti, tautan internal bertindak seperti tautan balik, jadi menggunakan istilah yang relevan di jangkar adalah cara gratis dan sederhana untuk meningkatkan relevansi topikal.
Perlu dicatat bahwa di dunia pasca Penguin, sebagian besar SEO tidak akan menganjurkan penggunaan kata kunci pencocokan tepat dalam teks tautan internal. Anda akan sering mendengar SEO mengatakan, "gunakan jangkar alami atau Anda akan mendapatkan hukuman". Secara pribadi, saya belum pernah mendengar tentang situs web yang dihukum untuk jangkar tautan internalnya. Dan jika Anda menginginkan pendapat saya, saya percaya bahwa teks tautan harus deskriptif dari konten yang ditautkan. Matt Cutts setuju .
Untuk mengaudit jangkar Anda, jalankan Auditor WebSite sekali lagi. Di bawah Dasbor Halaman , klik salah satu halaman. Di bawah ini, klik Tautan dari laman untuk melihat setiap tautan di laman bersama dengan teks tautannya, kode tanggapan HTTP, dan arahan robot.
Anda juga dapat melakukannya dengan cara lain: beralih ke Tautan ke halaman untuk melihat semua tautan internal ke halaman yang Anda periksa bersama dengan teks tautan.

5. Pastikan tautan gambar memiliki atribut alt.

Atribut alt tautan gambar berfungsi seperti teks tautan untuk tautan teks - jadi ini adalah kesempatan lain untuk mengirim sinyal peringkat ke mesin telusur.
Untuk menemukan semua tautan gambar dengan teks alt kosong, lompat ke dasbor Audit Situs di WebSite Auditor . Klik pada teks Alt kosong untuk daftar lengkap halaman yang berisi gambar tanpa teks alt yang ditentukan.

6. Pikirkan duplikat tautan ke URL yang sama.

Jika ada beberapa tautan di laman yang sama yang mengarah ke URL yang sama, mesin telusur akan memberikan prioritas ke teks tautan pertama. Ingatlah hal ini dan gunakan kata kunci yang tepat di anchor tautan pertama: anchor berikutnya tidak akan terlalu penting.

Baca Juga : Mengatur Keyword Gambar

7. Tempatkan tautan di dalam konten utama halaman.

Tautan yang ditempatkan dalam konten halaman memiliki nilai SEO yang lebih tinggi daripada yang ada di header, footer, atau sidebar. Yang terakhir lebih berkaitan dengan navigasi, dan sepertinya Google memperlakukannya sebagai tautan non-editorial. Tautan di konten utama, di sisi lain, tambahkan informasi dan nilai baru ke teks. Selanjutnya, teks dan kata kunci yang mengelilingi tautan juga penting untuk peringkat halaman target.
Untuk info tambahan, lihat panduan ini tentang bagaimana penempatan tautan memengaruhi nilai SEO-nya .

8. Buka tautan non-navigasi di tab baru.

Bayangkan Anda membaca artikel yang memiliki banyak tautan ke artikel lain. Karena Anda penasaran, Anda klik pada beberapa tautan ini. Anda membaca artikel lain, dan yang lain, dan mengklik tautan lainnya. Akhirnya, Anda berakhir di YouTube menonton kompilasi Top Failures 2017 daripada membaca artikel awal.
Sebaliknya, jika Anda memaksa tautan dengan informasi tambahan untuk dibuka di tab baru, akan lebih mudah untuk kembali ke konten asli.
Untuk memaksa browser membuka tautan di tab baru, tambahkan atribut 'target' ke tautan dalam HTML: 
<a href="http://targeturl.com" target="_blank"> Anchor Text </ a >
Namun, ingatlah untuk menghindari taktik ini saat Anda menyalurkan pengguna melalui corong konversi . Dalam hal ini, tautan harus dibuka di tab yang sama.
Sumber : 
https://www.link-assistant.com/news/internal-linking-strategies.html?utm_source=email&utm_medium=broadcast&utm_campaign=internal-links-25092018




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